Case studies
A selection of creator campaigns in Japan supported by Marshmallow Interactive Entertainment Co., Ltd. (M2IE), the company behind Tonakai.
SHEIN｜Seasonal creator campaigns
Monthly, ongoing support for SHEIN’s Japan campaigns — from picking creators that fit each theme to producing and running posts on Instagram, TikTok, YouTube and X: fall/winter trend styling, festival and IP-collab looks, SHEIN HOME, and real-life fit checks.
Skywork｜note × Qiita campaigns / offline meetup
Separate campaigns for business readers on note and engineers on Qiita, plus a meetup with KOLs from the field featuring talks and networking.
Ottocast｜GO OUT JAMBOREE 2026 booth / magazine and web tie-ups
A sponsored hands-on booth at the outdoor festival GO OUT JAMBOREE, plus print and web tie-ups in GO OUT, driver and GoodsPress, combined with social media.
cocome｜Nightclub × influencers
An influencer campaign run together with a nightclub collaboration event and an Instagram campaign.
Hi3D｜AI 3D creator meetup
A creator meetup run by M2IE’s AI community AI PLAY with Hi3D: hands-on creation, a showcase and a vote on feature requests passed to the product team.
We have also supported the Japan launch and promotion of overseas AI products including Kling AI, Hailuo AI, MiniMax, Dreamina AI, Skywork, Coze, Hi3D, Meshy and PixAI.
These are some of the campaigns supported by Marshmallow Interactive Entertainment Co., Ltd. (M2IE).